Blue Roof Strategies is a boutique marketing and communications firm specializing in political campaigns. Our consultants have years of experience working with political campaigns ranging in size from less than 100 votes cast to over 70,000.


Local Elections 101: Campaign Essentials in 60 Minutes takes the lessons learned working on these campaigns and presents them to you in a fun, easy-to-use video tutorial.


Wyhof Salmon

Rebecca Wyhof

Karen Walker

Rebecca Wyhof Salmon is the President of Blue Roof Strategies. She brings over 20 years of diverse public and private sector experience to the company. Prior to her position at Blue Roof, she served as the Vice President of the North Carolina Telecommunications Industry Association (NCTIA) as well as the Eastern Rural Telecom Association and the Carolina-Virginias Telephone Membership Association.


Prior to her work at NCTIA, Rebecca served four years as the Communications Director for the Pew Center for Civic Journalism, a national nonprofit based in Washington, DC. Rebecca has also worked with the North Carolina Civic Education Consortium, The City of Fayetteville, NC and the Office of Environmental Security at the Pentagon (DOD).


Rebecca graduated from American University with a B.A. in Political Science and Public Communication. She received her Master of Public Administration from the University of North Carolina at Chapel Hill with a Certificate of Nonprofit Leadership. She is an alumna of Leadership North Carolina - Class XX.


Rebecca was elected to the Sanford (NC) City Council in 2011, 2015 and 2019 and served two years as Mayor Pro Tem. She is the Past Chair of the of the Triangle J Council of Governments and on the Rates, Tariff and Legal Review Board of Foreign Trade Zone #93.



Karen Walker is a political and digital education consultant for Blue Roof Strategies, LLC. She has a B.A. from the University of California at San Diego and a M.S. in Community Leadership from Duquesne University.